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Test first. Scale what works.

B2B lead generation with structured testing.

Our 10-Week Pipeline Sprint shows you if cold email works for your business.

We test 3 audiences, show you everything, and prove what works before you commit to anything.

See how it works

Why your last lead generation agency failed

Black box operations. Spray and pray targeting. No iteration. Same excuses every month. Most B2B sales lead generation never gets past vanity metrics.

We show you everything. Test three audiences. Prove what works before you commit.

Before and after B2B lead generation

Before

Revenue depends on referrals showing up

Feast when deals close, famine when they don't

No visibility into future pipeline

Outreach attempted, abandoned, repeated

Lead gen agencies that never show their work

After

Steady flow of conversations every month

Pipeline you can see and forecast

Multiple opportunities at different stages

Systematic testing reveals what actually works

Full transparency on every lead and email

Find out what works, in 10 weeks.

The 10-Week Pipeline Sprint tests cold outreach for your business the right way.

We contact 12,000 prospects across 3 different audiences (ICPs). Test different messages and different offers. Real volume, enough to measure what works and what doesn't.

At the end, you'll know:

Which audience responds

The message that gets replies

The offer that works

No retainer. No lock-in. Just 10 weeks to see if outbound works for your business.

Then you decide: scale up or walk away.

How the 10-Week Pipeline Sprint works

01

Weeks 1 & 2: Setup

We map your target audiences (ICPs), calculate the market size for each, and build your outbound infrastructure: domains, mailboxes, and targeting. We warm everything up so emails land in inboxes, not spam. We also purchase and validate the lead data.

02

Weeks 3-10: Campaigns go live

We send to 3 different audiences (ICPs) over 8 weeks. 4,000 prospects per ICP, 12,000 total. Different messaging, different offers. You get real-time access to every reply through a dedicated inbox we set up for you. We monitor deliverability, check mailbox health, and keep everything running smoothly while the data comes in.

03

Weekly calls

We review results together throughout. You see exactly what's working, what's not, and why.

At the end of the Sprint

What you'll walk away with:

We will have tested 3 different ICPs with multiple offers and messaging. You'll know your winning audience, message, and offer. Or you'll know outbound doesn't work for your business. Either way, you have clarity.

What happens next?

You decide. Walk away with what you've learned, or move to a monthly retainer and keep the pipeline growing.

$4,100

That's it.

No hidden fees. No retainer.
No long-term commitment.

What you get:

12,000 prospects contacted

Real volume across your target markets

3 ICPs tested

Different audiences, messages, and offers

Weekly strategy calls

Review results and adjust as we go

Real answers in 10 weeks

Know what works, or know it doesn't

If it works, you can choose to keep going and scale the campaign. If it doesn't, you walk away knowing, not guessing.

Book a call

Questions before you start

"We've tried cold email before and it didn't work."

Most cold email fails because of wrong targeting, weak offers, or technical problems. The Sprint tests three audiences with proper infrastructure. You'll know exactly why it works or doesn't.

"How is this different from other lead gen agencies?"

Full transparency. You see every lead, every email, every result. No black box. We test systematically and show you exactly what's working. You leave with the formula, not just leads.

"What if it doesn't work for our business?"

Then you'll know. That's the point of the Sprint. Six weeks and $4,100 to get a definitive answer is better than months of guessing. Some businesses aren't right for cold email. Better to find out fast.

Frequently Asked Questions

Most agencies are a black box. They send emails, you get vague reports, and you have no idea what's working or why. We're the opposite: full transparency, weekly collaborative calls, real time reply access, and structured ICP testing so you understand exactly what's generating results.
At full volume (5,000 leads contacted per month), expect 15 to 25 positive replies monthly. These are decision makers expressing genuine interest. Conversion to meetings depends on your follow up and offer.
Campaigns go live in Week 3 of the Sprint. Most clients see their first positive replies within 7 to 14 days of sending.
We generate interested replies. You handle the conversations and book meetings. We're a cold email lead generation agency, not a call centre.
We specialise in B2B service businesses across a range of sectors — marketing agencies, recruitment firms, consultants, accountants, creative agencies, and more. If you sell services to other businesses and rely on referrals, we can likely help.
During setup, we define 3 ICPs together based on your best past clients. We look at company size, industry, growth signals, and specific problems. Then we test which audience responds best. Structured testing, not spray and pray.
Everything: target audience research, lead data, infrastructure, copywriting, campaign management, deliverability monitoring, and weekly calls. No hidden costs. See pricing section for details.
Spray and pray blasts generic messages to generic lists and hopes something works. We run structured experiments across 3 ICPs, track what's working, and iterate based on data. You'll know exactly which audience and message combination generates results.
Then you'll know. That's the point of the Sprint. You get real data from structured testing instead of 12 months of hoping with a black box agency.
We work with B2B service businesses in the UK, US, and Europe. We handle international targeting and compliance.
Lead generation finds specific people ready to buy now. Demand generation builds broader awareness over time. Our B2B lead generation services are direct response. We find people with problems you solve and start conversations.
You see everything. We review messaging together on weekly calls before anything goes out, and you can access the actual campaigns at any time. No black box. Full visibility into what's being tested and why.

Find your winning formula.

Structured testing. Full transparency. Data you can actually use.

Book a call